SWEDEN (vip-booking) – Jon Bergsjö has been appointed as the new Managing Director of Live Nation Sweden AB, succeeding Mattias Behrer.
Currently, Jon serves as Managing Director of Sweden Rock Festival AB and Live Brands Factory AB.
Additionally, Mats Natvig will assume the role of chairman of the board for Live Nation Sweden AB, Lugerinc AB, and Göta Lejon AB. Mats has been chairman of the board for Sweden Rock Festival AB and Live Brands Factory AB since 2021.
“Live Nation unites fans, artists, and brands to create unforgettable experiences. I would like to thank Mattias Behrer for his commitment and wish him all the best in his future assignments. Jon and Mats bring strong business understanding, passion, and commitment, and we are very pleased that they will now lead the Swedish operations” says John Reid, President of Concerts for Live Nation EMEA.
“Jon Bergsjö is very suitable to lead Live Nation Sweden as Managing Director and implement and further develop the company’s strategy. Both Jon Bergsjö and Mats Natvig have shown very good results in their work to make Sweden Rock Festival AB one of Europe`s most profitable festivals. We look forward to welcoming them to their new assignments”, says Thomas Johansson, chairman of the board of Live Nation Nordic AB.
Live Nation is Sweden’s leading organizer of concerts, tours, festivals, and events and represents many of the country’s and the world’s top artists.
