LONDON (CelebrityAccess) – Various Artists Management (VAM) has promoted Rebecca Dixon to Global Head of Marketing and General Manager, UK, following her success as Head of Marketing and Promotions. The promotion is effective immediately, and Dixon will now oversee global marketing efforts and audience development across the company’s London and LA offices. She will report directly to VAM CEOs David Bianchi (London) and Matt Luxon (LA).
In her new role, Dixon will continue to manage the UK marketing strategies while expanding her influence at VAM’s LA office and fostering partnerships with European collaborators. VAM highlights her extensive experience and success in running campaigns that resonate with global audiences. She has led strategic marketing initiatives for artists such as Ashnikko, Tom Grennan, The Libertines, Supergrass, and La Roux.
Dixon expressed her excitement about the new role: “The heart of my vision is to drive meaningful change in an industry that is constantly and rapidly evolving, and a commitment to putting artists and audiences first. Creating strategies that amplify authentic voices, with the power to help lead culture, challenge, and inspire, is at the forefront of everything I do while making sure our company remains innovative and challenges the norms, however those may change.”
Bianchi praised Dixon’s contributions: “Rebecca joined us 10 years ago next year, straight from school, and we couldn’t be prouder of her and her many achievements, not least winning the Richard Antwi Trailblazer award. Anyone who has worked with Rebecca knows how excellent she is. Her promotion to Global Head of Marketing & General Manager UK is beyond deserved.”
