LONDON (CelebrityAccess) — Independent Jamaican dancehall icon Alkaline is teaming up with New Era Productions to launch a brand new music festival in London in early 2025.
The New Rules Festival will take place at OVO Arena Wembley in London on April 17th, 2025. While details about the event are still limited, the one-day fest will feature performances from Alkaline, who returns to the UK for the first time in almost a decade, along with a roster of special guests.
The festival made its return to Jamaica in 2022, prompting speculation that Alkaline may bring the experience to fans in other regions, including the UK and U.S.
“Alkaline’s brand and the demand for the New Rules Festival are undeniable. When we analyze the fan base, which is expanding globally, there is a clear appetite for culturally significant and wholesome entertainment experiences. New Rules Festival provides the market with that,” said Kereena Beckford, Alkaline’s Manager.
Tickets for the festival go on sale on Friday, November 22, 2024, at 10:00 AM.
