NEW YORK (CelebrityAccess) — Brooklyn-based independent label Partisan Records announced the formation of a new distribution partnership with UMG’s Virgin Music Group.
Under the terms of the agreement, Partisan’s repertoire, including music from artists such as IDLES, Blondshell, PJ Harvey, Cigarettes After Sex, Laura Marling, Ezra Collective, will be distributed globally via Virgin Music Group with the two companies collaborating on marketing for Partisan’s releases.
“Partisan Records have done what is increasingly difficult in today’s music business, forging an important cultural movement around an independent record label,” said JT Myers, Co-CEO of Virgin Music Group. “They have identified and nurtured some of the world’s most impactful career artists and we are looking forward to working alongside them to expand their audiences all around the world.”
Partisan, which launched in Brooklyn in 2017, has expanded to now operate offices in Los Angeles, London, and Berlin along with their original location in New York.
Partisan’s current roster features such artists as Geese, Angélica Garcia, Lip Critic, Beth Orton, Body Meat, NoSo, TTSSFU, Westerman, HONESTY, Léa Sen, WITCH, Cameron Winter, Just Mustard and more.
“Under JT Myers and Nat Pastor, the new Virgin Music Group is the obvious partner for Partisan’s next chapter,” said Zena White, Partisan COO. “Much more than a distributor, they provide a dynamic environment, fueled by an entrepreneurial spirit, focused on achieving the highest caliber of results for our artists. The combination of the Virgin and [Integral] teams allows for Partisan to marry the best of the [PIAS] and [Integral] teams that helped get us here with the extra resources of Virgin required to meet our ambition to be the most trusted music company for artists of all genres, worldwide.”
