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AEG Lands Naming Rights Deal For Wembley

LONDON (CelebrityAccess) — AEG Worldwide has secured a deal with SSE Plc, one of the UK’s leading energy companies, over a 10-year partnership which includes the naming rights for Wembley Arena.

As of June 1st, Wembley Arena will become The SSE Arena, Wembley. In addition, the deal will see the Wembley see an upgrade and refresh to its foyer and concourses, as well as new SSE customer lounges.

The partnership between AEG and SSE Plc, which was brokered by AEG Global Partnerships, will also allow SSE customers to access more music and entertainment across the country as part of the SSE Reward scheme including advanced ticket access and upgrades into customer lounges at partner venues.

“Wembley is one of the world’s most iconic venues, steeped in history with some of the greatest artists having performed under its roof. Over the last few years however, the venue landscape in the UK and Europe has changed with many more venues for artists and acts to choose from. This naming-rights partnership with SSE enables us to undertake the refurbishments to restore this renowned arena. SSE’s investment in Wembley will further strengthen its offer as a world class entertainment venue and will continue to highly entertain audiences for many more years in the future,” said Tom Miserendino, CEO, AEG Europe. – Staff Writers