(CelebrityAccess MediaWire) — Sandy Alouete has been promoted to vice president, Music and Talent Relations for VH1. In her new position, she will be the department's primary liaison with VH1's marketing, on-air promotions, program enterprises and news departments. She will also work closely with the newly created music marketing group.
"Sandy is a hugely talented and integral part of our Music and Talent team at VH1," said Rick Krim, executive vice president, Music and Talent. "Her vast experience and exceptional knowledge of the music industry and all of its players have been tremendous assets to VH1. Sandy's new, larger role will help to maximize our partnerships with labels and artists and create new opportunities for us all."
Alouete was most recently senior director of Music and Talent for VH1 from 2000-2004, where she acted as a liaison between VH1 and record companies and functioned as the primary liaison to VH1's Marketing and Promotion departments. She booked talent for assigned VH1 programming and assisted in the coordination of talent booking for VH1's 'tentpole' events such as "VH1 Hip Hop Honors" and "VH1 Big in '04." Before being promoted to senior director of Music and Talent, she was director of Music and Talent Relations.
From 1998-2000, Alouete served as vice president, International/Artist Development for Sire Records Group, where she represented Sire Records Group to all foreign Warner Music Group Affiliates, including Warner and East/West companies. She coordinated international releases of movie soundtrack albums and acted as liaison between international film distributors and Warner affiliates.
Before her employment at Sire Records Group, Alouete was vice president and East Coast manager for Reprise Records from 1996-1998 where she oversaw all aspects of Reprise Records' day-to-day business. Alouete also developed strategic partnerships with Time Warner divisions and outside companies to promote Reprise artists such as Enya, Depeche Mode, Joni Mitchell, and Peter Wolf.
Prior to that, Alouete started her career in the music industry at Sire Records Group in 1985 serving as executive assistant to the president. She progressed through the ranks becoming label manager in 1989 and director of marketing in 1993 where she created and executed marketing plans working with the label's parent company staffs. She also served as executive producer/musical coordinator of motion picture soundtracks and retail CD and home video compilations. She also represented Sire to MTV and VH1 with included Madonna, Seal, Lou Reed, Barenaked Ladies, The Ramones and Ice-T. –Jane Cohen and Bob Grossweiner