(CelebrityAccess MediaWire) —
Ticketmaster has signed a multi-year contract extension to provide complete ticketing solutions for the American Airlines Center in Dallas, TX, home to the Dallas Mavericks, Desperados, and Stars. Ticketmaster will continue to provide the Center and its patrons with advance ticketing services including individual event ticketing and season ticketing services as well as dedicated marketing and customer relationship management solutions to help drive sales for the facility's entertainment events including Mavericks and Desperados home games.
The American Airlines Center will continue to use Ticketmaster's AccountManager and AccessManager programs and through its contract extension will have access to Ticketmaster's entire suite of integrated ticketing products and services designed to provide entertainment consumers with optimum customer service and easy, convenient access to event tickets.
"The ticketing industry has become increasingly competitive and we evaluated numerous proposals. However, the choice was clear that only Ticketmaster was equipped with the services and the solutions to fully accommodate our growing business needs," said Brad Mayne, CEO, Center Operating Company, which manages and operates American Airlines Center. "As our long-standing partner, Ticketmaster has proven its dedication to our business. We are pleased to extend our agreement with the industry leader and look forward to continuing to utilize Ticketmaster's unparalleled technology, superior customer service, and bold marketing prowess to sell more tickets."
"Ticketmaster has been providing ticketing services to Center Operating Company since 1998," said Don Orris, general manager, Ticketmaster Dallas. "American Airlines Center is host to some of the South's best and most prominent event attractions, and with its state-of-the-art technology is among the country's finest facilities. We are proud that Ticketmaster has been selected to continue to serve the facility and its vast patronage." –Jane Cohen and Bob Grossweiner