Analysis: Is Google Music Search A Game Changer?

MOUNTAIN VIEW, CA (Hypebot) – As impressive an undertaking as it is, and even though it's great seeing so many diverse players working with instead of against each other; last night's announcement by Google, MySpace, lala and all the other partners is probably not a game changer.

More sophisticated music search and the opportunity for fans to listen and buy wherever they land are attractive and powerful, but as yet not completely proven, concepts. Fans have always found ways to learn about and support the music that they care about But increasingly music purchase and ownership are less important to fans.

We are on the verge of being able to listen to what we want, when and where we want for free or a low monthly fee. That, not Google search, is the game changer. – Bruce Houghton