BOSTON (CelebrityAccess MediaWire) — Frederick J. Balboni, Jr. has announced the creation of The Balboni Communications Group, LLC (BCGroup), a new, Boston-based, artist management and public relations firm.
The BCGroup will specialize in strategic management and public relations with a focus on the entertainment industry. The company has its cornerstone set on an intimate, insiders understanding and knowledge of the forever changing media landscape.
Frederick J. Balboni, Jr., a veteran broadcast journalist and public relations practitioner will head the new company as president and CEO. He touts his industry savvy and long cultivated business and media relationships as the key ingredients that will secure his team a place of prominence within the industry.
Balboni kicks off his independent venture emerging from Schwartz Communications, Inc., the nation’s second largest independent public relations firm. While at Schwartz, he was responsible for many award winning broadcast and special events interfacing with and utilizing diverse talent from within the entertainment field. Balboni also co-founded the government relations program for the bicoastal agency. Schwartz has retained Balboni to continue his government work for their clients. He is also a part-time, freelance producer for CBS News in New York.
Over the years, Balboni has worked with many local, national and international recording artists in varying capacities including Paul Simon, James Taylor, Bill Cosby, Roberta Flack, Frank Sinatra, Mark Wahlberg, The New Edition and Boston’s New Kids on the Block.
The BCGroup will announce its first client, a Rock and Roll Hall of Fame legend, on Monday, April 4th. –by CelebrityAccess Staff Writers