LONDON (CelebrityAccess) — The BBC announced that they will be carrying four hours of live e-sports coverage every weekend for the next six weeks on their BBC 3 channel.
The British broadcaster reported the deal with the Gfinity, will feature live broadcasts of competitive games including Street Fighter, Counter Strike and Rocket League with teams drawn from eight established e-sports organizations.
“As the gamers champion, Gfinity is excited to be launching the Gfinity Elite Series. The UK has some of the best talent in eSports and Gfinity Elite Series gives them the opportunity to hone their skills and take on some of the best from around the world. This is what the UK eSports community has been waiting for and we can’t wait to take this truly global,” said Neville Upton, CEO of the UK-based Gfinity.
While the BBC is not the first traditional broadcaster to venture into e-sports, they are likely the largest, and one of the most staid to be sure.
It is also notable that the BBC's game lineup does not include Activision Blizzard's Overwatch, which is the team game AEG announced a partnership and investment over last month.