LONDON (VIP NEWS) — Brian Celler, who since 2009 has been MD of U2 management house Principle/Maverick, is joining Universal Music UK.
Celler has been appointed EVP, Head of International at the major – where he will report into Chairman and CEO David Joseph.
Celler will work with UMG’s companies in more than 60 countries promoting artists signed to the UK company and leveraging UMG’s global reach.
The exec has more than 20 years in international marketing and artist management.
He joined Principle/Maverick Management as Managing Director in 2009 and for seven years was immersed in all aspects of the band’s management operations including touring, recording and marketing.
From 1993 to 1997, he was an artist manager with Q Prime, after which he spent nine years in artist development and international marketing roles at Sony Music in New York and London, latterly as Head of International Marketing based in New York.
Celler takes the helm of Universal Music UK’s international team as they continue to roll out successful global campaigns for Sam Smith, Ellie Goulding, Mumford & Sons, 5 Seconds of Summer, Florence + The Machine, Lana Del Rey and Years & Years among many others.