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CAA Signs The Yanks

NEW YORK (CelebrityAccess MediaWire) — The New York Yankees announced that they have formed a global partnership with Creative Artists Agency to bring to market major long-term corporate sponsorships for the new Yankee Stadium, among other business opportunities. These unique offerings will provide corporate sponsors unparalleled association with baseball’s most historic franchise throughout the Stadium and beyond, while preserving the rich tradition of the New York Yankees famed ballpark, which will continue to be named and known as Yankee Stadium. Currently scheduled for completion in time for the 2009 baseball season, the new Yankee Stadium is a state-of-the-art, 53,000-seat (including standing room) facility, adjacent to the current Stadium.

"These sponsorship platforms will enable marketers to align themselves with the rich heritage and global appeal of the legendary New York Yankees in the largest market in the United States," said Mike Levine, Co-Head, CAA Sports. "There is a trusted and long-standing relationship between CAA and the New York Yankees, and we look forward to joining forces to bring these valuable assets to market."

"We are thrilled to be associated with internationally regarded Creative Artists Agency. CAA’s worldwide client base and global reach is extremely well-suited for the New York Yankees and its global brand identification," said Lonn A. Trost, Chief Operating Officer of the New York Yankees. He continued, "Our history, tradition and affiliation opportunities can only be enhanced in partnering with CAA." – CelebrityAccess Staff Writers