ORLANDO (CelebrityAccess) — RV retailer Camping World has secured long-term exclusive naming rights to the Orlando stadium formerly known the Citrus Bowl.
The multi-year partnership between Florida Citrus Sports and Camping World was brokered by Denver-based Impression Sports & Entertainment and includes the usual accoutrements, such as signage and branding around the venue.
The financial terms of the agreement were not disclosed.
Camping World Stadium underwent a $207.7 million reconstruction in 2014, re-opening as a state-of-the art venue and is currently the only stadium in the U.S. to host three college bowl games: the Buffalo Wild Wings Citrus Bowl, Russell Athletic Bowl and AutoNation Cure Bowl.
The facility also annually hosts the Florida Blue Florida Classic and was the state’s only stop on the Rolling Stones’ Zip Code Tour in 2015. As well, the Copa America Centenario soccer tournament will play three games in Camping World Stadium this June; Guns ‘n Roses will have a concert in July, and Orlando City Soccer MLS and the Orlando Pride NWSL teams are playing their 2016 seasons at the venue.
“We’re proud to partner with Florida Citrus Sports and the Central Florida community to help build memories for the next generation of residents and visitors,” said Marcus Lemonis, Chairman and CEO of Camping World and Good Sam Enterprises and host of CNBC’s The Profit. “Florida is a key market for us as we have 14 Camping World SuperCenters in this state, more than any other. Having a stadium naming rights deal in place was extremely important for us as we look toward the future. With 60 million-plus visitors to the Orlando area each year, we look forward to strengthening our brand and supporting the growing RV and camping community that has allowed us to be successful in this market.” – Staff Writers