CCE To Produce Debut Coors Light Mountain Jam

Coors Brewing Company, in cooperation with Clear Channel Entertainment, will promote the first-ever Coors Light Mountain Jam at the Red Rocks Amphitheatre in Morrison, CO. A day-long, end-of-the-summer festival of music and activities on August 30, will feature performances by 50 Cent, The Doors 21st Century, Korn, Evanescence, P.O.D., The Roots, DMC, American Hi-Fi, Gov't Mule, Groove Armada (DJ set) featuring live percussion with Patrick Bongo Jesus and Toots and the Maytals, with additional acts to be announced. Tickets are $50.

The Coors Light Mountain Jam will also feature a DJ stage showcasing the best talent on the turntables, a ski and snowboard demonstration tent true to Rocky Mountain heritage, and a "chill-out" lounge to take a break from the non-stop action – all developed and managed on-site by CMI, Clear Channel Entertainment's event marketing agency.

"We're thrilled to bring the inaugural Coors Light Mountain Jam at Red Rocks to all music fans at a great price," said Dan Rosenbluth, brand manager for Coors Light. "We've got an amazing multi-genre lineup of the biggest names in music. There is no place else to be on August 30 than at Red Rocks."

"There's nothing quite like an outdoor music festival to celebrate the end of the summer season," said Bruce Eskowitz, president, National Sales & Marketing, Clear Channel Entertainment. "We worked with Coors Light to provide some of the most exciting musical acts and other on-site entertainment to create an event that fans will be talking about for years to
come."

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