Mad Booking and Star 94 have announced that Atlanta based Coca-Cola has signed on as the name and title sponsor for the 2nd Annual On the Bricks concert series. On the Bricks will now be called Coca-Cola's On the Bricks. The association with On the Bricks is part of Coca-Cola's summer music initiative.
"We are thrilled to be working with Coca-Cola and are looking forward to a long relationship with them." comments Marcie Allen, President of Mad Booking. "The tie in with their summer music initiative is very exciting and we feel like On the Bricks is a perfect fit."
Catch Chrystina LLoree, The Calling, India.Arie and John Mayer as they kick-off the second annual series Friday, May 24.
Coca-Cola's On the Bricks is a free weekly concert series held every Friday night in Centennial Olympic Park. Coca-Cola's On the Bricks is produced by Mad Booking in conjunction with Star 94 and Centennial Olympic Park. Media partners for this year's event are The Atlanta Journal-Constitution, WXIA (NBC), 790 The Zone and CAMA/AT&T Broadband. A portion of net proceeds will be donated again this year to VH1's Save the Music.