NIWOT, CO (CelebrityAccess MediaWire) — After spending the last few years building an extensive sponsorship portfolio loaded with sports properties, Crocs, Inc. is adding music festivals, community events and other types of entertainment-centric properties to its mix.
So far this year, Crocs has signed or is finalizing contracts with roughly 30 non-sports properties, including Milwaukeeâ€™s Summerfest, the New Orleans Jazz & Heritage Festival presented by Shell, Seattleâ€™s Bumbershoot and Manchester, Tenn.â€™s Bonnaroo Music & Arts Festival, according to sponsorship.com
In addition to single-festival deals, Crocs also is aligning with rightsholders that produce multiple events. For example, Crocs this summer will gain a presence at 25 music amphitheaters through a partnership with Live Nation, Inc., as well as the inaugural All Points West Music & Arts Festival and four other music fests produced by AEG. –by CelebrityAccess Staff Writers