BREMEN, Germany (CelebrityAccess) — European ticketing giant CTS Eventim has entered into a joint venture with Amsterdam-based dance music event producer Alda to bring the Alda brand to Germany where they previously have not had a footprint.
Eventim's Medusa Music Group GmbH (Bremen, 51%) and Alda Events B.V. (Amsterdam, 49%) will hold the shares in the new company, which will have its headquarters in Hamburg and operate under the Alda brand.
Founded in 2007 by David Lewis and Allan Hardenberg, Alda's portfolio includes world tours for international recognized DJs including Hardwell and Armin van Buuren.
Alda also organizes popular events like "A Day at the Park", "Electronic Family", "A State of Trance", "The Flying Dutch" and AMF, the largest festival of Amsterdam Dance Event.
"With this new joint venture we further strengthen our position in European Live Entertainment. Together with our partner Alda and their extensive knowledge and international experience in the genre we will drive forward the growing genre of Electronic Dance Music in Germany", says Klaus-Peter Schulenberg, CEO of CTS Eventim. – Staff Writers