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Digital Presley Commercial Unlikely Says Sillerman

(CelebrityAccess MediaWire) — If rock 'n' roll legend Elvis Presley shows up in any future digital projects it will not likely be in a commercial, The Los Angeles Times reports.

Robert F.X. Sillerman — who recently gained control of Presley's name, image and likeness — said he doubted Presley would appear in a car commercial, the way the late Steve McQueen recently did. Sillerman also said he didn't think it would be a good idea to do with Presley what was done with the late Conway Twitty recently — when bits of Twitty's old records were manipulated through a computer program to make it sound like he was singing a new song.

I'm not sure you're going to see Elvis in a commercial, Sillerman said. With Elvis, less is more.

George Klein, a pallbearer at Presley's funeral who currently operates an Elvis station on Sirius satellite radio, said he would welcome a new Elvis record.

I think it's strictly business and this is 2005, Klein said. He's been dead 27 years, and you have to move on. Market what you got. A duet with Britney Spears or something like that would be great.