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Emerging Territories Drive MIDEM Numbers


CANNES (CelebrityAccess MediaWire) — MIDEM 2007 was more global than ever! Far and away the most dynamic country in MIDEM growth terms was China, with 29 companies present, an impressive 142% increase on last year’s 12.

Asia’s strength is confirmed by a 29% increase in Indian companies; a fitting rise considering both India and China have national pavilions here this year. Eastern Europe has also increased its MIDEM presence by up to 15% (Russia is up to 47 companies), with Slovenia and the Czech Republic both up 13%. Good news for international deals!