(CelebrityAccess MediaWire) —
Emerson Radio Corp. has entered into a multi-year agreement with the AEG LIVE owned and operated Nokia Theatre Times Square in New York to be the exclusive provider of televisions, video monitors and other electronic devices located throughout the 2,100-capacity concert venue.
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Named one of the venue's founding partners, Emerson will also develop and install a specially created kiosk designed to allow theatre guests to interact with existing as well as soon to be released products. In addition, the kiosk will offer free downloads of music files for use with personal compressed audio players.
Emerson will also receive interior and exterior signage opportunities including messaging on the theatre's external Times Square electronic display marquee, a state-of-the-art 10' high x 85' long LED screen.
"There's no better place to get your message across than at the crossroads of the world, Times Square," says Geoffrey Jurick, chairman and chief executive officer of Emerson Radio Corp. "This sponsorship represents a unique opportunity for the Emerson brand name to be showcased along with the biggest, brightest, and the best in the industry."
"The Nokia Theatre in New York Times Square is the ideal venue to showcase the Emerson brand name," says Patrick Murray, president of Emerson Radio Consumer Products Corporation. "For more than 55 years, Emerson has been a brand that consumers have recognized for quality, innovation and value. We're pleased that through this sponsorship, we will reach a whole new generation of consumers looking for the same qualities that their parents and grandparents have come to enjoy."
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"Emerson Radio Corp. is truly the perfect partner for Nokia Theatre Times Square," said Randy Phillips, president and CEO, AEG LIVE. "The wide range of their cutting edge product line and the technology that they will bring to our theatre, coupled with their long and established history of quality and innovation and use of interactive displays, will clearly complement all of the other great innovations and amenities that the fans that will visit Nokia Theatre Times Square will benefit from. It is a match made in marketing heaven" –Bob Grossweiner and Jane Cohen
