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Enhancing The 'Skyline' By Booking Bands And Planting Trees


WHITEFIELD, NH (CelebrityAccess MediaWire) — Kicking off the new year on a green note, booking agency Skyline Music has launched a Book A Band / Plant A Tree program and web site, and is challenging other music companies to join in.

Every time a promoter or venue books one of Skyline Music’s exclusive clients, who range from jazz legend Arturo Sandoval to Zoe Keating, and accepts contracts and promotional material via email, a tree is planted in their honor. In partnership with respected non-profit Trees For The Future, Skyline Music will plant thousands of trees each year on behalf of its stakeholders.

Skyline Music has also created a Book A Band / Plant A Tree logo and campaign suggestions which it is sharing with other agencies, artists and other music companies interested in starting their own tree planting project.

“The touring industry contributes to pollution in many ways from tour buses to massive festivals held in far off locations,” states Skyline Music president Bruce Houghton. “We all have a responsibility to mitigate and ultimately to reverse the damage we have helped to create.”

The Book A Band / Plant A Tree campaign also coincides with a new Skyline Music website which features details of the Book A Band / Plant A Tree program and a learn section inspired by Skyline’s industry leading blogs Hypebot and MusicThinkTank aimed at sharing cutting edge music marketing strategies alongside information about booking the agency’s roster of artists.

The new Skyline Music site was created by online developer Kevin Lowery, the co-creator of the growing Awendaw Green music community which works to connect music and people through new media marketing, live performances, recording and philanthropy. Skyline Music and Lowery have several additional joint projects in development.

— Crystal Lynn Huntoon