The custom solution developed by Gidget
dynamically generates fan widgets, or gydgets, for each street team, based on XML feeds already used by Fancorps. Street team leaders can further customize the gydgets and then drive the street team to adopt the widget by adding it to their personal pages.
Other services including Nimbit and ReverbNation also offer tools that empower fan engagement. Every artist and labels needs to embrace viral tools. Fortunately with initiatives like Google's Open Social keeping info updated across a myriad of sites is getting easier.
About Gydget –
Just seven months after launch, Gydget has more than 1,000 major recording artists and thousands of indie bands actively using its solution to reach fans. As a result, more than one million consumers see gydgets every day. In addition to Sony BMG, Universal Music Group, Warner Music Group and EMI, customers include leading promoters such as AEG Live and C3 Presents and distributors such as The Orchard and IRIS Distribution.