(CelebrityAccess News Service) — A record company, radio station, recording group and online music store teamed up to achieve a new level of speed to market in the digital realm.
The exclusive digital EP "From KFOG to iPod" The Thrills was released on January 27 on Apple's iTunes Music Store, less than 48 hours after the band recorded the tracks at a KFOG-FM Emerging Artist Concert in San Francisco on January 25. Five songs from the show, including the single "One Horse Town" are available for purchase, allowing consumers to download the live recording from iTunes to their Macs or Windows-based PCs and iPods. The entire EP can be downloaded for $4.95 or single tracks are available until February 24 for 99 cents each.
"Pairing the promotional power of radio with the instant gratification of digital distribution is the logical next step in the music revolution," said Rob Schoeben Apple's vice resident of Applications Marketing. "We're excited to offer this exclusive live collection from 'The Thrills' on the iTunes Music Store."
The promotion furthers KFOG's reputation as a station on the cutting edge, with an upscale, technically savvy audience. "KFOG is dedicated to connecting our listeners to the best World Class Rock we can find," said KFOG Program Director Dave Benson. "We see making a KFOG Emerging Artist Concert available via iTunes as a vital move into the digital future."
"Digital distribution is allowing us to get live shows out into the market quickly and respond to emerging events," according to Lars Murray, Virgin Records director of New Media Marketing. "'From KFOG to iPod' captures the sound of an extraordinary point in the band's development, and we're pleased to be working with forward-thinking partners like KFOG and Apple." –Jane Cohen and Bob Grossweiner