TORONTO (CelebrityAccess) — Canadian televsion and radio giant Bell Media has pacted with iHeartMedia in a deal that will see the U.S. company expand its brand into Canada.
As a part of the agreement, the iHeartRadio digital service in Canada will showcase content from Bell Media, Canada’s largest radio broadcaster with 106 licensed radio stations in 54 markets across the country on a variety of platforms, including mobile, auto dashes, tablets and smartphones, gaming consoles, and wearables.
The agreement will also pave the way for iHeartMedia to produce live events in Canadian markets. iHeartRadio produces live events in the U.S. such as the iHeartRadio Music Festival, the iHeartRadio Jingle Ball Tour and the iHeartRadio Country Festival.
“Joining with Bell Media to extend the iHeartRadio brand with Canadians is an exciting moment for us,” said Darren Davis, President of iHeartRadio. “This partnership allows us to connect with even more music fans and radio listeners and we know Canadians will enjoy the service as much as our listeners in the U.S.”
“Partnering with Bell Media and launching iHeartRadio to our neighbours in Canada is an important milestone in further expanding our international footprint,” said Michele Laven, President of Business Development and Partnerships for iHeartMedia. “This new partnership will allow us to work with distribution partners, including auto and consumer electronics, to extend our brand and reach even further.” – Staff Writers