SEATTLE (Hypebot) –
Yesterday iTunes unveiled the iTunes LP. Billed as a re-imagination of the album, and previously codenamed "Cocktail", iTunes LP adds bonus content like lyrics, liner notes, videos and other digital media to full albums purchased on iTunes. As an example of a creative use of iTunes LP, Apple offered a series of drawings done by Dave Mathews effectively creating cover art for each track on the band's new album.
While a major step forward from the traditional bland album download, iTunes and the major labels that license to them may have miscalculated consumer acceptance on two fronts: