LOS ANGELES (CelebrityAccess MediaWire) — Jim Lewi has settled into his new position at The Agency Group after coming on board this past summer. Lewi is heading up the Events and Entertainment group. This division produces live branded entertainment.
Lewi oversees and produces:
Lewi was previously with Creative Artists Agency where he worked as an agent/producer in a very similar capacity until April of this year. Prior to CAA he ran his own company, Liveworks, based in Aspen Colorado.
Lewi told CelebrityAccess “A big part of The Agency Group Events and Entertainment’s focus will be on what we call ‘branded live entertainment.’ Brands are no longer interested in sponsoring tours, festivals and events, but instead being partners with you and talent. The brand wants to and should feel like a natural fit with the artist, tour, festival or event. Disney Parks have done a great job of keeping park sponsors integrated into the themes of displays, rides and attractions. It is pretty seamless. There is no reason these days why even artists like Neal Young who are totally against corporate sponsorship, couldn’t find ways of partnering with corporate America and the money could go to charity for instance." –by CelebrityAccess Staff Writers