LOS ANGLES (CelebrityAccess) — Digital content creator AwesomenessTV has pacted with Kobalt in a deal that will see the rights management company providing publishing, label services and neighboring rights.
As music-related content powers a large share of video consumption, the tie-up will also create licensing opportunities for musicians, as well as advertisers aiming at the mobile-first audience.
“This partnership is an example of how we are taking on the restrictive legacy of the traditional music business and replacing it with transparent, smart, artist-friendly solutions that help creators stay in control of their careers in today’s digital world” said Willard Ahdritz, Kobalt’s founder and CEO. “AwesomenessTV has a similar DNA to Kobalt, which is why we’re certain that we’ll make a profound impact on the careers of young creators helping them with service and opportunities to grow. We are both fundamentally aligned on our most important principle – putting talent first.”
AwesomenessTV is a media and entertainment company located in Los Angeles, California. It is a joint venture of DreamWorks Animation, Hearst, and Verizon, with the former owning controlling interest.
Founded by Brian Robbins and Joe Davola, AwesomenessTV started as a YouTube channel and multi-channel network that presents original web series, television shows and theatrical films across a variety of platforms. – Staff Writers