(CelebrityAccess News Service) – Launch, the music destination on Yahoo!, has streamed more than one billion music videos to consumers this year, nearly quadrupling the number of videos streamed in the first 10 months of last year. This milestone underscores the increasing popularity of the Internet as a medium for watching music videos. It also reinforces Launch's position as the leading music video outlet on the web, providing consumers with high-quality, on-demand access to a library of more than 7,000 music videos.
"As teens and young adults increasingly turn to the Internet as their medium of choice, we feel there's great potential for them to turn to Launch for the music video content that they would normally get on television," said David Goldberg, vice president and general manager for Music at Yahoo!. "We are dedicated to giving music fans a great user experience on Launch and will continue to provide them with access to the videos they want, when they want them."
Launch featured the exclusive online debut of Britney Spears' latest video "Me Against the Music," featuring Madonna, the new single off of In the Zone, the hotly anticipated follow-up to her 2001 self-titled, multi-platinum release. Britney's video was viewed more than two million times in the first five days after its web premiere. Over the past 10 months, Launch has premiered over 40 music videos from a wide-range of artists, including Jennifer Lopez, 50 Cent, Radiohead, Linkin Park and Black-Eyed Peas, many before their debut on television video outlets. –Bob Grossweiner and Jane Cohen
