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Live Nation Announces Major Sponsorship Deal With Pepsi

LOS ANGELES (CelebrityAccess) — Live Nation Entertainment has landed another major sponsorship partner after striking a multi-year deal with PepsiCo that will see the beverage maker become the exclusive carbonated soft-drink and bottled water partner for live nation venues.

As the official carbonated soft-drink and bottled water partner, PepsiCo beverages will have exclusive pouring rights at 75 of Live Nation's amphitheaters, clubs and theaters in the United States. The deal will also see the two companies partner in curated Pepsi "Out of the Blue" experiences with Live Nation artists, such as sound checks and meet & greets, ticket access, and tour and festival tie-ins. The "Out of the Blue" campaign, will span 100 days and will give away numerous four-person flyaway trips to Live Nation festivals and events.

FarmBorough, New York City's new country music festival, Lollapalooza and the Voodoo Music + Arts Experience will also be sponsored by Pepsi.

The financial terms of the agreement were not disclosed. – Staff Writers