LONDON (CelebrityAccess MediaWire) — Live Nation has sealed a deal with snackmaker Doritos that will see the company's branded mariachi band perform at the Yahoo! Wireless Festival.
The announcement comes as Doritos launches its summer campaign, which features the band Mariachi Doritos new track "I Love Rock N' Roll" in a new television advertisment. The gigantic jukebox featured in the ad will also be on hand at the festival site at Queen Elizabeth Olympic Park, allowing festival-goers to select and cue songs and then watch the band perform the selected tracks live inside of the jukebox.
Mariachi Doritos also has a slot to appear on the main stage on Sunday as a part of a contest that will let fans pick a track to add their unique mariachi twist to. – CelebrityAccess Staff Writers