NASHVILLE (CelebrityAccess MediaWire) — Industry pro Marcie Allen Cardwell has joined Creative Artists Agency's Nashville office as a consultant for sponsorships and endorsements.
Cardwell told CelebrityAccess that her first project at CAA was closing StubHub as the presenting sponsor for the GAC Country Music Christmas Tour, which begins Nov. 30 in Wichita, Kan., and ends Dec. 21 in Roanoke Rapids, N.C. Artists on that bill include Julie Roberts, Deana Carter, Buddy Jewell, Blue County, and Steve Aza.
Cardwell will represent CAA artists in their ongoing sponsorship and endorsement endeavors. She will continue to operate MAC Presents, her Nashville-based event marketing company, which employee’s four people.
Kevin Gelbard has a similar role that Cardwell does, for CAA artists in the LA office.