Meyer Sound Germany Appoints Two New Positions

BERKLEY (CelebrityAccess MediaWire) — Gina Giachetti Joins Meyer Sound as Manager of Public Relations

Meyer Sound announced that Gina Giachetti has joined the company as its Manager of Public Relations. Giachetti is taking over media relations responsibilities from Susanna Corcoran, who will continue to work with Meyer Sound as a communications consultant on special projects.

Based at Meyer Sound’s Berkeley, Calif., headquarters, Giachetti is responsible for creating even greater visibility for Meyer Sound in the professional audio, mainstream, and new media channels. As Meyer Sound continues to grow and its systems are deployed in numerous high-profile events and installations around the world, Giachetti believes there’s an important opportunity to educate new audiences about Meyer Sound and the impact that its innovative technology is having on the industries and the people it touches.

Giachetti brings more than ten years of agency public relations experience to the job, working with clients such as Cisco, IBM, HP and Yahoo!. Prior to joining Meyer Sound, Giachetti served as an Account Director for Text 100 Public Relations, where she oversaw public relations strategies for several technology brands. Most recently she worked with Cisco to promote the use of its technology at the Churchill Downs racetrack and the Cleveland Zoo, as well as the growing use of video at work and home.

“We are very pleased to have Gina on board,” says Rachel Archibald, Meyer Sound’s Director of Marketing. “Her extensive experience working with respected technology companies, combined with her contacts and PR expertise, make her an excellent choice for Meyer Sound. We’re thrilled to have her on our team!”

“As a former Theatre major and singer, I’m really excited to be working with a company that’s so involved in music and the arts,” says Giachetti. “I also respect Meyer Sound’s strong reputation of integrity and commitment to excellence as demonstrated by its technology and products.”

Peter Schaedel Joins Meyer Sound Germany’s Sales Team

Meyer Sound Germany has appointed Peter Schaedel to the position of Sales Manager, Business Development. A 14-year music industry veteran, Schaedel is the latest addition to the company’s sales team, managing some of the existing accounts and pursuing new markets for Meyer Sound’s pro audio equipment in Germany.

“Peter has been very successful in various segments of the industry,” says Jim Sides, Managing Director of Meyer Sound Germany. “He shares our vision and has shown that he is capable of delivering bottom-line results. We are very excited to have him on our team.”

Schaedel’s career began at a recording and mixing studio. Since then he has worked for music production and event management companies, and has successfully built long-term relationships with artists, managers, promoters and technical crews.

“Meyer Sound is the technology leader in the industry,” says Schaedel. “I am proud to represent this innovative institution and am pleased to join such a strong team of audio experts.” –by CelebrityAccess Staff Writers

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