RIO DE JANEIRO, Brazil (CelebrityAccess MediaWire) — The second round of ticket sales for the 2014 FIFA World Cup ended after just 7 hours, bringing ticket sales for the event up to almost 1.1 million.
The first round of tickets, allocated through a random draw process, saw nearly 890,000 sold with the remaining tickets available in second round allocated on a first-come, first serve basis. About 62% went to Brazilians and 38% to international buyers with the top five nations were Brazil followed by the USA, Australia, England and Argentina, FIFA said.
Due to high demand with 3.6 million page views, ticket applicants had to wait an average of 45 minutes in the waiting room until they were processed in the order of access of the site to ensure fair access to the ticketing tool. However, the system operated without any problems during the sales process.
Further tickets for the 64 football matches that make up the World Cup will be made available as soon as the second sales phase kicks off on 8 December 2013, once the final schedule for the games has been established. 16% of the tickets for each game will be reserved for the fans of the teams involved, broken down into 8% of the stadium capacity per team.
“As expected, the level of interest was impressive, in fact four times greater than during the first sales window. The high number of applicants lead to some waiting time but overall the system worked well. It was great to see that both internationals and Brazilians were aiming to grab the remaining tickets from the first batch of tickets made available. This clearly shows the huge appeal of attending the FIFA World Cup live in Brazil,” explained FIFA’s Marketing Director Thierry Weil. – Staff Writers