LONDON (CelebrityAccess MediaWire) — As the streaming debate continues, MusicTank will hold their first think tank of 2012, dubbed ‘The Big Question: Can Streaming Go Mainstream?’ with panellists from EMI Music, The FAC and Spotify.
Once heralded as the industry saviour, a stigma is beginning to form around streaming services, spurred on by the abstention of high profile acts like Coldplay and Bob Dylan as well as the radio silence from labels on the detail of licensing deals.
Proponents of streaming argue that unless streaming is both understood and embraced, streaming will continue to remain a niche in music consumption.
MusicTank will seek to address two central questions – ‘how does the model work?’ and ‘how do the artists get paid?’ with a panel made up of key industry figures including Steve Savoca, Head of Content, Spotify; Paul Loasby, Owner, One Fifteen Management; Mark Mulligan, Digital Media Strategist; Mark Kelly, CEO, The FAC; and Cosmo Lush, Senior VP Digital Business Development, EMI Music.
Keith Harris, MusicTank Chairman said "We're still desperately searching for the silver bullet that will fix our business model on recorded music, we hope that this Musictank session will act as a torch helping to illuminate that search."