ATLANTA (CelebrityAccess MediaWire) — INTENT MediaWorks, a provider of technology for the distribution of licensed digital media content and advertising via the Internet, is working with Nettwerk Music Group to digitally distribute Nettwerk’s large and ever expanding catalog of artists, which includes Barenaked Ladies, Sarah McLachlan and Avril Lavigne.
“Nettwerk believes in putting music where fans spend their time and allowing them to decide how to consume it,” said Terry McBride, CEO of Nettwerk and one of the music industry’s most visionary proponents for the future of music distribution. “The job of the record company and manager is to get the music in front of every audience possible. INTENT’s approach to digital distribution is one of the first I’ve seen that takes advantage of the sheer volume of the peer-to-peer audience in a meaningful manner. It combines the promotional, marketing and revenue tools necessary for artists to take control of their art and career.”
INTENT puts licensed music and video into general circulation via a variety of Web sites, P2P networks and social network sites. INTENT’s technology tracks each file as it makes its way through the Internet so the company and artist know how widely each file is spreading. With INTENT, consumers get licensed music and video on their terms while artists and companies increase exposure and revenue.
“People have shared music for decades and the Internet and other online channels are a natural evolution of the practice. File sharers represent behavioral marketing at its best and should be embraced,” said Les Ottolenghi, CEO of INTENT MediaWorks. “INTENT brings much needed structure to the P2P market with a platform for legal, profitable and consumer-friendly distribution of digital entertainment. INTENT makes it possible for the entertainment industry to finally embrace the viral power of file trading and fully tap the Internet as a distribution and revenue channel.”
–Bob Grossweiner and Jane Cohen