New Coldplay Explodes On Last.FM

LONDON (Hypebot) – 1 PLAY EVERY TWO SECONDS SINCE RELEASE

UPDATE: As of Wednesday AM it has currently been listened to on Last.FM over 33,000 times, still around 1 play every 2 seconds.

Last.fm says the new Coldplay single ‘Violet Hill’ has been listened to 10,000 times in the 5 hours since it was released this morning. That’s 1 play every 2 seconds. The last time a track was listened to this much on Last.fm was ‘15 Step’ from In Rainbows, which clocked up close to 22,000 listens in 12 hours.

"It’s a pretty impressive listening figure for Violet Hill, suggesting you can’t go wrong giving people access to free music – something you know we approve of." says Last.fm PR manager Christian Ward. Coldplay are one of the most popular bands on Last.fm with 51 million listens. The track is also being offered as a free download for a week on the band's web site and free NY and London concerts are said to be in the works.

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