BOSTON (CelebrityAccess MediaWire) — Direct-to-fan merchandising platform Nimbit has pacted with retail and tour merchandiser JSR in a deal that will see JSR integrating Nimbit's software and marketing tools into their online storefront.
JSR already has a client list that include Phish, Dropkick Murphys, Arctic Monkeys, Jackson Browne, and Amanda Palmer and now developing artists will be able to opt into merch deals with JSR through their Nimbit account.
"In the past, major artists relied on their label for nearly everything – from marketing to manufacturing, distribution, and tour services. Now they can turn to JSR and Nimbit for a more profitable, and easily managed independent solution," explains Nimbit CEO, Bob Cramer. "By combining JSR’s massive capacity for manufacturing and retail/tour merchandising, alongside Nimbit’s complete direct-to-fan management platform, we now offer the most comprehensive solution to nationally touring artists." – CelebrityAccess Staff Writers