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North American Midway Entertainment, NBA Create NBA Fair

(CelebrityAccess MediaWire) —

North American Midway Entertainment L.L.C., a leading provider of midway entertainment to fairs and carnivals, is hosting the National Basketball Association's "NBA Fair" to help raise funds for Mississippi residents affected by Hurricane Katrina from October 5-16 at the Mississippi State Fair in Jackson, MS. NBA legends Artis Gilmore, Darryl Dawkins, Bob Love and Bailey Howell will be on hand to collect donations from fans participating in various contests.

The event was jointly created by North American Midway Entertainment and the NBA and calls for NBA Entertainment to design and operate interactive basketball elements on the midway at the State Fair. This includes an NBA half-court, NBA video games and NBA Measure Up activities, where fans can measure their hand and shoe sizes to their favorite NBA players at different displays called NBA Tall and Short, NBA Arm Span, NBA Walk of Fame, and NBA Get-A-Grip.

The NBA Fair follows the recently announced Direct TV sponsorship at various North American Midway Entertainment fairs and represents a new initiative to promote mainstream events at midway locations.

"We are very pleased to welcome the NBA Fair on the Midway at the Mississippi State Fair," says Fred Rosen, chairman and CEO of North American Midway Entertainment. "North American Midway offers a unique and creative way to reach new and existing basketball fans and the people of Mississippi. In addition, with the establishment of the North American Midway Entertainment Education Foundation, it is our intention to raise funds for the public schools in the state of Mississippi which has been significantly damaged by Hurricane Katrina."

This relationship with North American Midway Entertainment provides us with a great opportunity to bring an NBA event to our fans that can also further our contributions to those affected by Hurricane Katrina," says Gail Hunter, NBA vice president, Events and Attractions."

–Jane Cohen and Bob Grossweiner