Playboy Throws Its Hat Into The Streaming Music Ring


(Hypebot) – Why shouldn't everyone launch a streaming music service? Now that it's eliminated full nudity from its magazine, Playboy is looking for new ways to extend its brand. Today, they launched the Playboy Music app, which is, sadly, pretty much what you'd expect from Hef & Company.

Playboy has launched a music app.

"This exciting new platform for music discovery combines breathtaking model videos with exclusive live music performances, and brings to life a new expression of Playboy's stylish, sexy and seductive attitude," gushes the press release. Alongside other models, Playboy's 2016 Playmate of the Year, Eugena Washington, will be featured prominently in the new app "with an exclusive video and pictorial gallery that can't be found anywhere else."

Powered BAMM.tv, the app will offer new music and model pairings each month for subscribers willing to pay 99 cents per a month.

"Playboy Music celebrates the diversity of female sexiness with a curated playlist of songs framed within beautifully crafted videos," says Jeff LaPenna, Creative Director of the Playboy Music app at Bamm.tv. "But the models are more than just sexy — they are the focal point of a narrative that connects beauty with music in a way that men will enjoy and women will find empowering."