PASADENA, CA (CelebrityAccess MediaWire) — Pop singer Stacie Orrico and her Virgin/EMI label teamed up to offer a first-of-its-kind online concert on kids’ virtual world site Whyville.com.
“We’re excited about it. We think it’s a perfect target to hit Stacie’s primary demographic, which are teens,” Virgin Records’ director of marketing Aaron Simon said. “It’s the very first virtual program that we have done with any of our artists. We would definitely want to continue it. It’s something that is so important when you’re a teen artist to really get in front of your buyers. In front of your fans.”
Orrico performed the concert on December 9th in front of an estimated virtual audience of over 6,000 Whyville users. The pop star performed in her “avatar” form, appearing as a user in the virtual reality world, and gave the show in the community’s Greek Theatre.
During the performance, users were able to show their appreciation by clapping, chatting, and even purchasing virtual merchandise and souvenirs to keep and use on the site.
Kids were also invited to participate in a virtual tailgate party, and purchase and download Stacie’s MP3 tracks and ringtones. The virtual clothes, worn by Orrico’s avatar during the concert, were even auctioned off to users on eBay.
“We are thrilled to have Stacie Orrico involved with Whyville. She is a terrifically talented singer and songwriter, who is very well known and loved by Whyville's tween audience. This concert is spot-on with Whyville's goal of edu-taining boys and girls,” said Jay Goss, Chief Operating Officer of Numedeon, Whyville's parent company. –by CelebrityAccess Staff Writers