NEW YORK (Hypebot) — It's an ambitious plan, but Spotify hopes to become the operating system for all music, according to a top executive. "Everyone has their individual idea for what Spotify should do next, which is why we love music apps," says Sten Garmark, Spotify's director of platform.
"They are important so we can cater to all those needs. And since people are asking us to provide these features, when we do, music will be more valuable to them," he told the Guardian. "They will be more likely to pay, and that makes more money for artists."
But bigger changes are ahead for Spotify. "We have to turn ourselves into the OS of music," said Garmark. "We are in the middle of a transformation from being an app ourselves to being a platform.
Two New Spotify Apps
For now at least, apps will still play a major roll, and at the recent Music Apps: Beyond the Hype conference in London he offered an advance look at two new Spotify apps: The Complete Collection offers digitized CD booklets to accompany hits albums and The Legacy Of which pulls in artist bios, photos and playlists.
"In this digital age of music, the experience in some ways got reduced to just a track or a playlist, sated Garmark. "But with these apps, it can start getting back to the old way of immersing yourself in the album cover, or reading about the music while listening to it. And artists can use it to connect with their audience."