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SSM Sports & Entertainment Centre Seeks Naming Rights

(CelebrityAccess MediaWire) —

The City of Sault Ste Marie Ontario has awarded a naming

rights sales and servicing contract to Front Row Marketing Services, a firm that specializes in the negotiations and sale of venue naming rights, for the new Sault Ste Marie Sports & Entertainment Centre. Front Row Marketing Services is the consultant who negotiated the naming rights to the John Labatt Centre in London, Ontario.

"The corporate naming partner will enjoy high profile status at the arena for Soo Greyhounds hockey, and other Entertainment events, along with all of the unique benefits associated with a "naming" partnership" said Nick Apostle, commissioner community services, Sault Ste Marie. "Front Row is prepared to meet with prospective partners to discuss a business opportunities that addresses the company's core business for the arena and other City facilities. Our goal is to develop a long-term, mutually beneficial corporate partnership for the arena and the City."

The primary tenant at the SSM Sports & Entertainment Centre is the Soo Greyhounds of the Ontario Hockey League. The arena will accommodate 5,000 spectators for on-ice events and up to 6,500 for concerts. There will be 13 Luxury Suites with a potential for 25 more to be added in the near future. The new arena design will also take into account the opportunity to host other events, including, but not limited to concerts, trade-shows, family shows, youth sports tournaments and festivals.

"Front Row Marketing Services believes that the SSM Sports & Entertainment Centre will deliver an incredible line-up of unique benefits and value to a corporate partner. We are in the process of developing a presentation and a proposal that will identify these benefits, and expect to be meeting with prospective partners as early as December," according to Eric Smallwood, Front Row Marketing Services VP of Marketing.–Jane Cohen and Bob Grossweiner