LONDON (CelebrityAccess MediaWire) — StubHub has struck a deal with AEG Worldwide to become the ticket resale partner for their London concert and sports venue, The O2 Arena.
StubHub will work alongside of AEG's primary ticketing platform AXS to provide secondary ticket market services for the O2, including full barcode integration to allow for easy ticket transfers between consumers. Terms of the agreement were not disclosed.
The O2 hosts a significant number of live music and sporting events throughout the year, including boxing, basketball and tennis. Upcoming concerts on the O2 Arena's busy calendar include Rod Stewart, Babra Streisand, The Who, Neil Young & Crazy Horse and Leonard Cohen among others
Rebecca Kane, general manager of The O2 said: “The O2 is the most popular venue in the world and tickets for our events often sell out extremely quickly. To ensure that as many people as possible can come to events here we wanted to partner with a trusted and secure ticket resale provider. By partnering with StubHub we are working with a resale marketplace that has a proven pedigree in serving fans and providing an innovative service for our customers. Integrating our own ticketing platform means that fans can buy in confidence and enjoy the best in live entertainment at The O2.” – CelebrityAccess Staff Writers