The Improv Celebrates Its 40th Anniversary With 21-City Tour

Diet Coke with Lemon and the Improv are teaming up to celebrate the Improv's 40th anniversary with the
"Do What Feels Good – Laugh!" tour. Some of today's top comedians, including Wayne Brady, Kevin Pollak, George Lopez, Janeane Garafalo and other leading comedic talent, will take turns headlining in a 21-city tour across the United States.

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"Diet Coke with Lemon is encouraging America to 'do what feels good – laugh,'" said Melissa Prewitt, senior brand manager, diet Coke. "By bringing together an upbeat, fun brand like diet Coke with Lemon, a comedy icon like the Improv and a host of talented comedians, we will be spreading laughter throughout the country, one city at a time."

The Diet Coke with Lemon Celebrates the Improv 40th Anniversary Do What Feels Good – Laugh Tour will kick off at the landmark Melrose location in Hollywood on August 23. The 21-city comedy road show will conclude with the grand finale celebration taking place in New York City, the home of the first Improv, on October 19.

From August 14 – October 1, 2002, people throughout the U.S. can join in the laughter by logging onto http://www.dietcoke.com/ for a chance to win a trip to see the finale performance of the Diet Coke with Lemon Celebrates the Improv 40th Anniversary Do What Feels Good – Laugh Tour featuring one of today's most recognizable comedic talents, Jon Stewart. Sweepstakes winners will receive a trip for two to New York (for three days, two nights), tickets to the show, passes to an exclusive pre-show party, spending money and diet Coke with Lemon specialty items.

The Diet Coke with Lemon Celebrates the Improv 40th Anniversary Do What Feels Good – Laugh Tour will highlight well renowned comedians as well as hometown comedians. It will also celebrate the Improv's 40th Anniversary with a one-hour entertainment special honoring America's original comedy club and its founder Budd Friedman. The world's comedic giants will gather at the legendary Melrose Improv for the "Diet Coke with Lemon Celebrates 40 Years of Laughter: at the Improv" featuring historical clips, personal introspective on the Improv and alumni stand-up by comedians Jay Leno, Jay Mohr, Arsenio Hall, D.L. Hughley and Kevin Pollak. "Diet Coke with Lemon Celebrates 40 Years of the Improv" will air September 3rd on NBC.

With over one billion jokes told, the Improv and its founder Budd Friedman have entertained crowds from coast to coast for four decades. The Improv has consistently been a launching pad for the world's most successful comedians including David Spade, Jerry Seinfeld, Jonathan Winters and Drew Carey, making it one of the most recognizable and respected names in comedy.

The comedy tour is presented by Diet Coke with Lemon and produced by the Improv, which will host shows in 10 local Improv clubs, and by Clear Channel Entertainment, which will stage shows in venues in 11 cities.

The itinerary:

Hollywood, LA (August 23 – 25)

Denver, CO (August 23)

Atlanta, GA (September 7)

New Orleans, LA (September 14)

Addison, TX (September 12- 15)

Boston, MA (September 21)

Dallas, TX (September 21)

Pittsburgh, PA (September 22)

Miami, FL (September 27-29)

Seattle, WA (September 29)

Tempe, AZ (September 29)

Memphis, TN (October 3)

Raleigh, NC (October 5)

Minneapolis, MN (October 6)

Tampa, FL (October 6)

Cleveland, OH (October 10-13)

Ontario, CA (October 13)

Baltimore, MD (October 17-20)

Cincinnati, OH (October 18)

Chicago, IL (October 19)

New York, NY (October 19)

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