NEW YORK (CelebrityAccess) — Twitter has announced that they are teaming up with Billboard to create a chart that tracks music related tweets on the popular micro-blogging service.
The chart, which will appear on Billboard.com, will track conversations about music on the Twitter service, similar to how Twitter ranks for Nielsen with television shows. The deal will also see Twitter helping to distribute the chart through custom in-tweet charts and in-tweet videos that show trending music from the week.
The Billboard deal comes as a larger strategy by Twitter to integrate more closely with digital music and the company is reported to be in talks with streaming music companies such as Beats Music and Soundcloud.
As well, music video service Vevo is working with Twitter to offer small music videos that could be sent via Twitter.
Twitter also announced plans to shut down their standalone Twitter #Music app, which launched last year but failed to gain traction. – Staff Writers