(CelebrityAccess MediaWire) —
Bruce Tyler has been named executive vice president, Promotion/Market Strategy, Sony Music Label Group, U.S. Tyler, who is based in New York, will report to Michele Anthony, president and chief operating officer, Sony Music Label Group U.Sand. He will partner with the heads of Epic Records, Columbia Records and Sony Urban Music in overseeing promotion strategies and initiatives.
Working in tandem with the management of the labels, Tyler will manage the Group's promotion departments. The promotion departments of Columbia, Epic and Sony Urban will report to their respective label heads, as well as to Tyler. Tyler will be responsible for developing innovative marketing and promotion strategies to maximize the impact of the Sony Music Label Group's releases.
"Bruce is one of the most respected and forward thinking executives in his field," commented Anthony. "He will provide guidance to all of our labels and divisions and put us in a position to roll out cohesive, long term strategies. Bruce has the right blend of skills and talents to fully integrate the Group's efforts and implement a marketing and promotion model that will quickly become an industry standard."
Most recently, Tyler was chief executive officer of Active Industry Research (AIR), one of the most respected research firms in the industry. He oversaw all aspects of the company's operations. He was one of the original members of AIR at its founding in 1983, joining as office manager and subsequently holding positions of increasing responsibility including vice president and general manager and president.
–Bob Grossweiner and Jane Cohen