ARLINGTON, Texas (CelebrityAccess) Kaaboo Events, in a collaboration with the Jerry Jones Family (aka the Dallas Cowboys fam) have announced a new 2019 festival at AT&T Stadium.
Kaaboo, based in San Diego and the organizers of a recently announced event in Grand Cayman, will produce Kaaboo Texas, which will be a multiday music and lifestyle event in may at the 100,000-capacity venue in Arlington. The event will include Kaboo’s fare of “highly amenitized festival offerings,” according to a statement with a “lineup with a rock-centric focus” of “chart-topping hitmakers.”
Obviously, the lengthy announcement is short on details but it is expected to happen May 3-5 will a full lineup coming later this year.
“The partnership between the Jones family, AT&T Stadium, and KAABOO promises an unforgettable entertainment experience for all guests,” remarks KAABOO Chief Brand + Marketing Officer Jason Felts. “KAABOO Texas will be a multi-day experience with the celebratory energy of a high-stakes game and the curated music, art and lifestyle experience representative of KAABOO. The Cowboys pride themselves on being at the forefront of exciting industry change, making this partnership a compelling fit for both organizations.”
“We are always looking for innovative partnerships that allow us to provide our market and a diverse demographic with a unique opportunity to engage with us. KAABOO Texas is a chance for people from all over the world, football fan or not, to experience AT&T Stadium through an incredible live entertainment event,” says Stephen Jones, Chief Operating Officer of the Dallas Cowboys.