(CelebrityAccess) – Secondary ticketing marketplace TickPick has announced the acquisition of ticket resale platform Razorgator.
According to a recent release, TickPick purchased Razorgator, which declared financial insolvency this past February, for an undisclosed amount and will retain the company’s site and name.
Despite recent financial woes, Razorgator was previously one of the larger players in the ticket resale market, selling a reported 3.5 million tickets to over 250,000 events throughout the United States. During their more than 15 + years in operation, the company, which was established in 2001, developed an exteremly loyal customer base. As such, TickPick plans to keep the Razorgator brand intact at least through the initial stages of the transition to new management.
“We’re excited to complete this acquisition of the longstanding Razorgator brand and customer base,” said Brett Goldberg, cofounder and co-CEO of TickPick. “The Razorgator brand has significant value, as the average customer orders nearly $500 (in tickets) each time they place an order and they’re extremely loyal to the brand. We’re going to further improve the brand through our white label capabilities, which features our smooth back-end technology and amazing customer service. We’re bringing the best TickPick has to offer to the one million Razorgator customers through our all-in pricing and low transparent fees, which make our tickets consistently less expensive than those offered by competitors.”