LOS ANGELES (CelebrityAccess) — LAFC Sports, the company behind the Los Angeles Football Club, announced the formation of Banc of California Stadium Entertainment (BOCS Entertainment), a division of LAFC Sports, LLC.
The new organization will be tasked with the all non-soccer entertainment events at the stadium, including concerts, radio shows, music festivals, international, national and local sporting events; and corporate events.
In addition to events at Banc of California Stadium, BOCS Entertainment will also host large-scale concerts and sports events at the Los Angeles Memorial Coliseum and multi-stage, large-scale music festivals incorporating the Stadium, the Coliseum, and adjacent grounds of Exposition Park.
Adam Friedman has been named as the division’s first President and EVP of LAFC Sports, LLC. BOCS Entertainment will be headquartered in Downtown Los Angeles with Friedman reporting to Tom Penn, co-owner, and President of LAFC Sports.
With over 25 years in the live entertainment industry, Friedman has served as CEO of Nederlander Concerts, EVP/Division Head of House of Blues Concerts, and SVP of Universal Concerts. He entered the industry at MCA Concerts in 1992 after practicing as a commercial real estate attorney at Rudnick and Wolfe (now DLA Piper) in Chicago.
Most recently, he has been a consultant advising clients on development, operation, and programming of live entertainment facilities including LAFC and Banc of California Stadium.
Friedman is a past President of the North American Concert Promoters Association and currently sits on the Advisory Boards of Universal Production Music (a division of Universal Music Group), Songlily, an online music licensing marketplace, and Ampsy, a social media aggregation firm.
The Stadium presented its opening event on April 29, 2018, the first home game of the Los Angeles Football Club (LAFC), the newest team in Major League Soccer, in which LAFC beat the Seattle Sounders improving their first season record to an outstanding 5-2.
The first concert at the stadium is set for June 2nd when it hosts iHeartRadio Wango Tango by AT&T. Hosted by Ryan Seacrest, the concert will feature performances from global superstars including Ariana Grande, Shawn Mendes, Meghan Trainor, Backstreet Boys, 5 Seconds of Summer, NF, Miguel, Janelle Monáe, Sabrina Carpenter, and Marshmello, with a special guest performance by Logic, and more to be announced.