LONDON (CelebrityAccess) — Promoter giant AEG Presents announced that it has partnered with app maker LiveStyled to provide free mobile apps for the ‘All Points East’ and ‘Barclaycard presents British Summer Time Hyde Park’ (BST) festivals in London during May & July this year.
The 3-year deal marks an expanded relationship between the two companies, which already covered AEG’s European arena portfolio.
The apps, which were built on a framework created by LiveStyled, were created with substantial input from AEG Presents’ team and include features such as a personal schedule builder, site maps, artist playlists and sponsorship activations.
As well, the app also allows festival attendees to upgrade their tickets at the last minute, giving them access to VIP-only content or early access to events, while providing AEG with a new revenue stream, the companies said.
“It’s been an impressive first year working with the team at LiveStyled. In our first year at All Points East, we were able to successfully upgrade a large number of customers to VIP on the day, opening up a powerful new revenue stream for the festival and giving us good insight into customer movement around site,” said AEG Presents Festival Director Jim King.